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Niche Markets and Mini Sites Profits - The War Has Begun!

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Niche Markets and Mini Sites Profits - The War Has Begun!

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- by Valeriu S. Popescu. All rights reserved.

Excerpt from The Internet Marketing Profits Newsletter:

http://www.internetmarketingprofitscenter.com/issue42

Niche markets and mini sites are taking lately by storm the

Internet marketing field. But despite of all kinds of free

information you receive, there still plenty of tips couple

of Netpreneurs "forget" to tell you about.

Now don't get me wrong, I would not go here into deeply

analyses of niche marketing and mini sites strategies. The

subject is too big to discuss it in one single article.

Rather than this, I will try to outline couple of things

which been overlooked and might influence in a good way your

mini Net empire profits.

First time first, you have to understand WHY a niche market

can be so profitable. Well, the answer is simple: just

because people need to find quick answers to their SPECIQUE

problems. And the fastest way today to reach information are

the search engines. That's why niche markets, mini sites and

the search engines cannot be considered separately.

A niche market offer the right kind of information to a

crowded mass of searchers. It's TOTALLY focused around one

subject, and ONLY ONE. This way searchers are coming "right

to the point" and become highly targeted visitors to your

web site. These overlooked niches represented huge business

opportunities that could quickly change your life and put

you on a path to Internet success.

So I'm not kidding when I'm saying that 90% from your mini

site success reside in founding a very profitable niche

market! A wrong niche market (or the topic of your web site)

can mean a wasting of time (and money) on trying to (pre)

sell something no one wants, or is even looking for.

The equation is simple: good niche market + a nice mini site

+ top position on search engines = solid monthly profits!

But from where profits come? There are two ways: either you

promote on the mini sites your own products or services,

either you build them up around an affiliate program or a

joint venture association. A short look around the Net life

will tell us that we have a winner on the second one -- by

far this is the most used method today.

Speaking on niche markets, let me confess a little bit.

Couple of time ago, when I first started to build mini sites

around profitable niches, I was hunted for three different

markets. At that time, I first realize the outstanding help

offered by an extraordinary powerful online service.

Wordtracker was invaluable for my searches and definitively

influence my final decision on creating my mini site. If you

are not familiar with Wordtracker, take a little break and

read my review, then come back:

http://www.internetmarketingprofitscenter.com/wordtracker

OK..., the KEI values for what I've been looking for was:

- keyphrase #1: 6.486

- keyphrase #2: 306962.112

- keyphrase #3: 3480.255

If you read my Wordtracker article you know that a KEI over

400 is a Good gift! For two of my keyphrases I was way

above, but couldn't decided which one to choose it. K1

wasn't attractive, not at all. K2 and K3 had very good

potential at that time.

K3 it wasn't so close to my expertise. As a matter of fact,

I didn't know too much about this subject. And since I

decided to build a mini site around an affiliate program, my

expectations on K3 affiliate potential wasn't fulfilled.

What I found was 5 affiliate programs with very, very poor

information, statistics, etc. I wasn't able to identify

primer tools which makes an affiliate program workable. Not

to mention what kind of customer/ affiliate service they

had! Uugghhh... what a waste of time. I dump the idea of

using K3 for my mini site.

What was left? K2 with his impressive KEI value. With a lot

of luck I found 2 affiliate programs which best suit my

affiliate needs and requirements. Even better, I was able to

find the right kind of information for this topic (niche

market), so I simply "reserve a spot" on building future

search engine highly targeted web pages full of helpful

information!

OK, but what other people hide from you?

Long-time mini site and niche marketing planning!

When it comes to mini sites, most folks think at a web site

with 1-4 pages. This is totally wrong. It can works for some

niche markets for a period, but on a long run I'm certain

will not. That's because of the search engines and their

continue improvements. And what would be a mini site without

getting fr~ee tra.ffic from them?

Let me explain!

It's all about your web site structure and your ability to

build search engine friendly web pages. And you have to

understand that your niche market will not live forever.

Through the time, more and more people will come and build

web sites around your niche market. Don't make the mistake

of considering yourself the only smart guy on the Internet.

To assure always top 10 positions on your niche market, you

have to build a proper web site, with a very flexible

structure and compelling information.

By "flexible structure" I mean an internal web site

dispossess so you can easily allow search engines to find

your new web pages. Ideally would be to start with 5-12

pages and a maximum of 2-levels deep. This will allow

spiders to index your site quickly and to score ALL your

internal pages!

Even more, if you use an affiliate program on your mini

site, consider that your merchant company will always try to

build new products. Better will be to do businesses with a

company which frequently create/improve new products related

to your niche market. More products is equal to more

separate web pages.

With multiple pages on your site, you'll concentrate each

page on a different keyphrase, thus increasing the number of

ways people could find your site!

Better yet, if you find more affiliate products for the same

niche, consider to build multiple mini sites and link them

together. Build a mini net empire around a niche market and

watch how your profits will soar from the thin air.

Nothing beets your competitors more rather then your own

mini site niche empire!

The great thing with mini sites: their running totally on

autopilot. Even if you do nothing, it will continue to

generate sales month after month using the search engines.

Well, at least as you score well on the top 10 of major

players. But could it be another way to generate profits

faster using mini sites, since a good listing for a new web

site can take up to 8 weeks?

Yes, by using the pay-per-click search engines, which by far

are the most targeted ways of bringing prospects to your web

site. In this case, just forget about search engine

optimization and try to focus on compelling ways to pre-sell

your merchant product('s). But PPC is a number game and if

you use them from the start, you are half blind.

Why? Because PPC are unique in their way. You need to have

certain results before you deep down into their traffic,

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unless you want to be left poor right from the beginning.

The next article from this issue will cover exactly what

information you'll gonna need to know if you want to run a

PPC successful advertising campaign.

So if you want to play the niche marketing and mini site

game, I would suggest first to start generating traffic from

common free search engines. Once you'll know exactly how

much a visitors will "worth" to your new mini site, you can

go on PPC promotions or other profitable Internet marketing

strategies. But never BEFORE!

Final Thoughts:

Mini sites build around a niche market has been and will be

a successful financially from a poor numbers of visitors. It

depend only on YOU to convert a higher percentage of them

into buyers. And of course to get as many as you can of

their personnel informational and to follow-up them later

down the road (I bet you miss that!!)

Phil Wiley, the author of "Mini Site Profits" book,

considered by many Netpreneurs (including me) to be the

definitive work on mini sites, and a must-buy for anyone who

wants to know more about the subject, explain into a recent

interview:

"A mini site doesn't have to be made to sell a product, but

the kind I build are designed to make sales... to make a

profit! I think mini sites will survive as long as search

engines survive in their current form.

If they all end up becoming pay per clicks you might not

want the hassles of handling 20 to 100 sites, but that’s not

to say they'd stop working. Even if you had to pay for all

the traffic, that wouldn't really matter too much once you

know that the site makes so many dollars for so much spent

you can just leave it running on autopilot."

Great stuff Phil!

And speaking of niche profits, allow me to finish by

telling you how my first mini site DIDN'T end-up on top

20(!!) on major search engines, but score in one month

$6,045.65 in sales from 146 unique visitors, and $2,000.00

in one single day in the next month... from only 5 unique

visitors!

Believe it or not, I DO NOTHING to deserve this -- I DO NOT

invest a single dime into buying traffic, or posting ezine

ads, or writing articles, or other stuffy promotions

(excerpt registering my domain name and website hosting

account, all together under $100). I DO NOT waste a single

minute to promote it!!! Traffic came only from different

search engines.

The bottom line: start building profitable niche mini sites

right now. Take this article as a starting and referring

point. Printed it, "learn" it and pass it to your closest

friends (excerpt your competitors!) But please don't leave

it into dust...the niche market and mini site war has begun!

*****

Attention Ezine Publishers/ Site Owners

Feel free to reprint this article is its entirety in your

newsletter/ ezine or website as long as you leave all links

in place, do not alterate the content and include our

resource box as listed above. If you do use the material

please send us a note so we can take a look. Thanks!

About the Author

Valeriu S Popescu is the owner of the Internet Marketing

Profits Center, a specialized e-company that helps real

Netpreneurs starting a new business online. Find inside the

latest cutting-edge strategies about affiliate programs,

email marketing, search engine optimization, and more.

Visit today: http://www.internetmarketingprofitscenter.com/