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Affiliate Marketing Techniques: Scatter Gun or Shot Gun Approach

Affiliate marketing question - Should you join every affiliate

program you can find or just a few?

There are many thousands of affiliate programs on the net that

you can join. Every man and his dog is running one. But how do

you decide which ones to join?

There are two trains of thought in this area. First you can take

the scatter gun approach, which is quite popular on the net, and

join as many programs as possible. This ensures that at least

SOME of them will pay off. Well, that’s the theory.

The other alternative is to take the shot gun approach. Join

some leading affiliate programs in just a few areas and put more

effort into each one. Do some affiliate marketing research by

reading as many articles on the subject as possible. This way

you can narrow down your candidates.

Well, as always there are pros and cons to both but why not do

what everyone else is not doing. It seems to me most sites are

taking the scatter gun approach. For example: We have 3,000

affiliate programs listed on our site. We have the largest

selection of affiliate programs!

Why not focus? Find your own niche. Find a particular area that

you are interested in.

Example: Perhaps your interest is in selling rare papyrus from

Egypt and you find there is only one affiliate program dedicated

to this. You join. You focus your affiliate marketing strategies

on this product. You are not thinking about selling papyrus from

Egypt one minute and then long distance phone calls the next.

With fewer products and services you are able to focus more

energy and effort onto the products and services that you have a

genuine interest in. You may even be considered an expert in

this particular area because of your knowledge.

There are many webmasters doing just fine with their hundreds or

even thousands of affiliate programs, but the market for the

scatter gun approach now appears to be cluttered.

This is where the specialists enter. The new breed of webmaster

that focuses on particular products or services. Alternatively

your focus may be on one area, and selecting only the

best-selling, highest-paying commissions for that field. Then

you target your affiliates with high level affiliate marketing

techniques. Now there is room for the specialist to succeed.

Target your affiliate programs.

Pick just a few.

Concentrate all of your time into marketing these programs

- because you are so passionate about the product or service you

are selling, you will drive more targeted traffic to your

affiliate program.

About the Author

David McKenzie of http://www.brisney.com For great

ideas on promoting your web site or marketing your affiliate

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